I led the visual identity and overall brand experience in collaboration with (@XaeDesigns). The project involved conceptualizing the brand, designing the logo, menu graphics, and truck wrap, and ensuring a cohesive aesthetic that resonates with the target audience.
My role included overseeing the creative process from concept to execution, guiding design decisions, and maintaining brand consistency across all touchpoints. This project allowed me to combine bold visuals, strategic branding, and functional design to create a memorable and engaging food truck presence.
