Red Velvet Events

(Concept Work) For this project assignment, I developed a full brand identity concept for “Red Velvet Events,” an imagined upscale event planning company. The project focused on crafting a luxurious yet approachable aesthetic through color, typography, and visual storytelling. I designed the logo, brand collateral, and promotional materials, creating a cohesive system that reflected elegance, creativity, and attention to detail. This project allowed me to explore the fundamentals of brand strategy, design consistency, and client-focused presentation in a professional context.