Scottish Rite for Children: Many Things + Never Easy

As Art Director, I led the development of four commercial segments for Scottish Rite Hospital, including the campaigns titled “Never Easy” and “Many Things.” My role involved conceptualizing the narrative, overseeing visual design, guiding talent direction, and ensuring cohesive messaging that resonated with audiences while reflecting the hospital’s mission and values. These segments were designed to highlight patient experiences, convey empathy, and communicate the hospital’s commitment to care. By blending strategic storytelling with high-quality production, the campaigns aimed to engage viewers emotionally and strengthen the hospital’s brand presence.