TRG: Grouper University Class (Youtube Thumbnails)

This project features a series of YouTube thumbnails designed in Photoshop for multiple brands as part of an academic course focused on brand communication and audience engagement. Each thumbnail was created to visually align with the brand’s identity while optimizing for clarity, contrast, and click-through appeal within the YouTube ecosystem. The designs supported a speaker-based format, where industry professionals discussed each brand’s values, strategy, and real-world impact. My approach emphasized strong typography, intentional color usage, and dynamic composition to ensure each thumbnail felt distinct, recognizable, and platform-appropriate. This project strengthened my ability to translate brand narratives into concise, high-impact visuals while balancing creative expression with strategic intent.